Melissa Liu

Designed and transformed corporate websites, digital platforms and campaign pages for multinational healthcare and technology companies.

• Lead designer for Merck account which resulted in multiple engagements to continue their corporate transformation efforts spanning across their digital ecosystem
• Conducted workshops with business stakeholders and strategy teams to articulate business and user needs, and translate them into elegant interface designs.

• Established company wide design system to maintain brand consistency and managed workflow of deliverables across the design team.
• Increased brand awareness across brokerage network through design of promotional materials for trade shows, conferences, sponsorship and marketing events.
• Utilized design thinking with account and marketing teams to ensure that campaign briefs, sales/marketing materials, print advertising, social and digital media outreach were aligned with business goals.

• Conceptualized, designed and produced branding, digital and print collaterals for leading property development companies.
• Prepared creative briefs, managed creative processes and timelines for multiple accounts.
• Managed workflow and relationships with multiple vendors to coordinate printing, delivery and installation of final artwork.

Designed and launched a global healthcare website focused on advancing medicines and treatments for women’s health.

Collaboratively designed an experience platform to engage SMBs with specific resources, digital events, and case studies to showcase the full Dropbox system capabilities and integrations.

Led the redesign of Merck & MSD's corporate platforms to drive audience engagement.